The Bell family went from coal-mining in England in the 1800’s to Diamond Dealing in South Africa in the 1900’s, to Diamond’s Direct in New Zealand in the 2000’s!

They established roots in New Zealand in 1998, selling Diamond Rings & Gold Jewellery Direct to Jewellers. Now they sell Direct to the Public! That’s Direct to You!

Buying through Diamond Rings-Direct(NZ)Ltd will Save You Heaps of Money!

They only operate in the Online space & due to their supply chain out of USA & South Africa you will get the best value for your money. The overheads Retail Jewellers pay for Rental +a Percentage of Turnover , results in bloated pricing! It’s a “no-brainer” that these savings can & are passed onto you. Compare their prices!

Over 100,000 items of jewellery are available Direct to you off their website, - From Factory to Finger!

The Bell’s Diamond Rings-Direct(NZ)Ltd represents the Largest Factory in USA, who will cast your Style & Preference in Gold or Platinum, Diamonds or Gems to your own budget. They also undertake to use NZ labour where possible in the production process. They can also make your own bespoke ring. Email details.

You will be advised beforehand of the expected date of despatch & delivery. This is dependent upon if items are in stock “Ready to Ship”, or partially made, or need to be custom-cast & set to your requirements.

Manufacturing & Shipping times average 14-21 days, plus up to 10 days to allow for uncontrollable delays.

Full Consumer Guarantees & Fair Trading Act’s apply as this is a NZ Registered Company, run by NZ Citizens.

The Bell’s want you to be 100% satisfied with your purchase from Diamond Rings-Direct(NZ).

Please read their Policy. Click here for Returns and Refunds

NZBN: 9429048804943 / Certificate of Incorporation

Proud Members of Jewellers & Watchmakers NZ. This commits them to a strict Code of Ethics & Conduct. In the unlikely event you are unhappy, JWNZ can mediate issues as the go-between.

Click here for Code of Ethics

Click here for Code of Conduct

*12 month Jewellery Warranty on Casting.

Click here for Guarantee & Quality

All Diamonds are Ethically sourced. Most, (but not all) Certified Diamonds, Graded by recognised laboratories, are laser-inscribed on the diamond edge. eg. GIA (Gemological Institute of America), EGL, AGS. GIA EDU

Virtually-view the enlarged diamond video/photo* & easily view the grading certificate by clicking the link, prior to ordering. The diamond registration number can be checked on arrival, by a Valuator or any reputable Jeweller using over 10x magnification. *Virtual View Link

Into NZ , the jewellery is fully Courier-insured, imported & customs-cleared on your behalf with no additional charges added on! Direct to your hand, with Signature required courier. Truly Factory to Finger Service.

Click here for Orders & Shipping

• Direct Bank Transfer is the most favourable.
  ASB Banking details will be provided when required.
• Visa or Mastercard payments acceptable on Inquiry/Quote Request.
• Laybye or Require Spread Payments? Advise how much you can deposit & monthly & they will tailor a package for you using one of many facilities.
• Travelling Overseas? Tax-Free Exports. If you are interested in this option, please advise with your Inquiry/Request. You could save a large portion of the GST figure, but some export/admin charges do apply.

Due to Respecting Confidentiality & Privacy reasons, an emailed listing can be supplied to you with contact details to receive references from satisfied clients.

Please See Links for more & detailed info at the footer of the page;-or

1. Contact now on Live Chat on our WhatsApp below or leave a message; or
2. Email info@diamondrings.direct.co.nz
3. Need verbal assistance with the Inquiry/Quote process? If you wish we can call back. Please request a time to suit in advance if possible, by Chat or Email.